Tourism

Tourism scenarios

As the old say going ‘prediction is difficult especially when it involves the future’. Right now we are in the hands of the virus. This article looks at 4 possible scenarios for the future of tourism and names them as movies. There are many academics who want to re imagine tourism and clearly the authors …

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‘Local tourists’

There is a certain irony when we used to visit places in our country and complain about the ‘tourists’ because in that instance we were tourists too! Do we think we’re more entitled because we live in the country? Bear in mind that the ‘overseas visitors’ were more valuable to NZ as they spent more …

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Five point plan for digital inclusion

Internet New Zealand has released a five-point plan for digital inclusion in the post COVID-19 environment. This is important because all predictions are for high levels of unemployment. Many Kiwis, particularly those in the tourism sector, are about to find themselves “low-income New Zealanders”. Connectivity, devices, skills, and infrastructure in the very rural areas that …

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Adding value to tourism

The mindset and approach needs to be around adding value and targeted offers. Not around discounting. The criticism often levelled at tourism is that its low paid and not productive. Mass discounting won’t help. Halving your yield means you have to sell twice as much to get back to the same place. Pricing is both …

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