Tourism is going to change in the future. COVID-19 has already proven this as New Zealand’s tourism industry has been hard hit by the pandemic, as is to be expected. But there will come a time where tourism begins to peak again, where the dangers of the virus are more contained, studied and hopefully treatable. …
Of the four points in this piece on Stuff, the first is the most powerful: A software developer in Hamilton commented to me recently that major international prospects had got used to doing business via video conference, and had simply stopped caring that he was based in New Zealand. Think of the miles that Kiwi …
Don’t blame international visitors for all that’s wrong with tourism. I visited Queenstown two weeks ago and was surprised by the amount of car traffic about, so we can’t blame international visitors for that ….and a raft of other accusations that are pointed their way. The numbers tell us that domestic visits (kiwis) outweighed international …
As the old say going ‘prediction is difficult especially when it involves the future’. Right now we are in the hands of the virus. This article looks at 4 possible scenarios for the future of tourism and names them as movies. There are many academics who want to re imagine tourism and clearly the authors …
There is a certain irony when we used to visit places in our country and complain about the ‘tourists’ because in that instance we were tourists too! Do we think we’re more entitled because we live in the country? Bear in mind that the ‘overseas visitors’ were more valuable to NZ as they spent more …
Whether NZ really had an ‘over tourism’ issue could be debated given the numbers in this article by Brian Westwood on LinkedIn. In any case the problem has been solved and we now face ‘under tourism’. But looking forward will NZ further invest in destination management now or be busy solving immediate issues? If we …
Tourism NZ should be destination marketers AND managers Read More »
From Stuff: Hobbiton’s CEO says rescue package a ‘joke’ and they want some answers. In a normal year an additional $400M for tourism (over and above the $100M for Tourism New Zealand) would be treated with a lot more enthusiasm. But this is as far from normal as you can get. It’s very hard to …
Internet New Zealand has released a five-point plan for digital inclusion in the post COVID-19 environment. This is important because all predictions are for high levels of unemployment. Many Kiwis, particularly those in the tourism sector, are about to find themselves “low-income New Zealanders”. Connectivity, devices, skills, and infrastructure in the very rural areas that …
The NBR highlights (pay walled) that a Trans-Tasman Bubble is not going to save the tourism industry and it’s right. 2020 needs to be focused on domestic. The borders will probably open to Australia at some stage this year but don’t expect it to be a silver bullet for New Zealand tourism because the Australian …
The mindset and approach needs to be around adding value and targeted offers. Not around discounting. The criticism often levelled at tourism is that its low paid and not productive. Mass discounting won’t help. Halving your yield means you have to sell twice as much to get back to the same place. Pricing is both …