Paul Bingham

Paul Bingham is Executive Chair of Digital Marketing Platform Shuttlerock, Chair and fifty percent shareholder of Banks Peninsula’s Black Cat Cruises, a Director of Ngai Tahu Tourism and Trustee of The Christchurch Foundation. He recently retired from the Air New Zealand board and served as Director at Tourism New Zealand and Chair of Christchurch and Canterbury Tourism. Paul's career has spanned marketing roles in a range of companies, he led Black Cat Cruises for 15 years as Managing Director. Paul’s family lived in Diamond Harbour and Akaroa and has been based in Asia, the UK, and the US before returning to live in New Zealand 20 years ago.

Paul Bingham

Tourism scenarios

As the old say going ‘prediction is difficult especially when it involves the future’. Right now we are in the hands of the virus. This article looks at 4 possible scenarios for the future of tourism and names them as movies. There are many academics who want to re imagine tourism and clearly the authors …

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‘Local tourists’

There is a certain irony when we used to visit places in our country and complain about the ‘tourists’ because in that instance we were tourists too! Do we think we’re more entitled because we live in the country? Bear in mind that the ‘overseas visitors’ were more valuable to NZ as they spent more …

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Adding value to tourism

The mindset and approach needs to be around adding value and targeted offers. Not around discounting. The criticism often levelled at tourism is that its low paid and not productive. Mass discounting won’t help. Halving your yield means you have to sell twice as much to get back to the same place. Pricing is both …

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