Tourism scenarios

As the old say going ‘prediction is difficult especially when it involves the future’. Right now we are in the hands of the virus. This article looks at 4 possible scenarios for the future of tourism and names them as movies. There are many academics who want to re imagine tourism and clearly the authors favour their last option which I’d rename ‘Miracles from Heaven’. 

I’ve got another title ‘Back to the Future’ : NZ’s top export earner brimming with jobs and opportunity. 

Pre Covid – did tourism have some ‘work ons’? Yes like most industries it was not perfect.

But many were dealing with those including initiatives to become a more sustainable and valuable sector. All the organisations I worked with were making great progress including on electric ferries, dolphin protection, contribution to conservation on Banks Peninsula and more.